How a Real Estate Firm Boosted Pre-Completion Sales with AI Renders

This installment of our ArchiX user series features a sales admin at a Kyoto-based real estate company that handles everything from land acquisition to spec home sales. We spoke with her about what led them to adopt ArchiX and how it has changed the quality of their sales materials.

From "AI Will Take My Job" to a Tool I Can't Work Without

What first brought ArchiX to your attention, and what led you to adopt it?

Interviewee: We're a real estate company that primarily sells land and spec homes through brokers. My role in sales administration covers contract preparation after a deal closes, creating sales materials, and keeping our website updated.

The trigger was a practical problem: how do we increase the order rate on properties that aren't finished yet? We had been using basic exterior renders provided by our siding supplier, and while the quality wasn't bad, they always felt a little flat. Not quite real enough.

That's when our president introduced us to ArchiX. We'd seen other companies using visuals that weren't photos but looked like they could be, and we wanted that same level of quality in our own materials to help drive more orders.

What was your first impression of ArchiX?

Interviewee: Honestly? My first reaction was "AI is scary" (laughs). There was so much it could do that I genuinely worried it might replace our jobs. But once I tried the free version, I realized it was an incredible system - it could do everything we needed.

Photorealistic Renders, Real Results

What challenges were you dealing with before you started using ArchiX?

Interviewee: Our siding supplier used their own system to create perspective renders from elevation drawings, but it took two to three days to get the files back. And we had no interior renders at all.

Since adopting ArchiX, the colleague who places my edited renders into our materials and website keeps saying things like, "Wait, is this a real photo?" The quality has genuinely jumped, and that's down to all the time I've put into refining the images in ArchiX (laughs). The improvement has been very well received internally.

Before

ArchiX

Getting Past the Prompt Learning Curve

How has your day-to-day work changed since adopting ArchiX?

Interviewee: In the beginning, the hardest part was learning how to write prompts, how to give ArchiX instructions that would produce exactly what I had in mind. Before, I could just tell our siding supplier "put this here" and they'd take care of it. With AI, you have to think carefully about how to phrase what you want.

The output isn't always perfect on the first try, but the quality has improved steadily as I've learned more. I'd love to get to a point where I can make targeted changes with fewer generation attempts.

Before

ArchiX AI Render

ArchiX AI Image Editor

I understand you're also using other AI tools in your work?

Interviewee: Yes, for writing as well. The messages we send to clients have become much more polished, which saves time and also makes them easier to understand. That said, you can't just paste in whatever AI produces, sometimes it generates incorrect information. AI literacy really matters: understanding how to use it well, and treating it as a support tool rather than a substitute for your own judgment.

Looking Ahead: A Workflow Anyone on the Team Can Use

What are your plans for ArchiX going forward?

Interviewee: As the business grows, we expect to open more branches and bring on more salespeople. That means the volume of sales materials we need to produce will increase significantly. Right now it's mainly me and one senior colleague handling that, but that won't scale.

That's exactly why we want to use ArchiX to build a system where anyone on the team can produce high-quality sales materials. The goal is to create what I'd call a "masterpiece", a single sheet where every detail of the property and the neighborhood comes through so clearly that brokers feel confident presenting it to clients.

We also want to invest more in interior renders going forward. Placing furniture and setting up scenes takes some time, but our president is enthusiastic about bringing AI into that process too, and we're gradually working toward it.